Google Ads Course

Welcome to our Google Ads course! In this course, you’ll learn how to create and manage effective Google Ads campaigns, target your ideal audience, and measure your success using powerful analytics tools. With our expert guidance, you’ll be able to drive traffic, generate leads, and increase conversions using Google Ads.

COURSE OUTLINE

Google Ads Overview

• Introduction To Google Ads
• Google Ads Hierarchy
• The Audience Funnels
• Campaign Types & Ad Formats
• Overview: Google’s Bid Strategies
• Key To Organization: Naming Conventions
• Metrics & KPI Definitions

Google Ads Account Setup

• Account Setup & Navigation
• How To Track Sales: Conversion Pixels

Search Deep Dive

• Overview
• Keyword Targeting & Planning
• Ad Copy Ideology & Creation
• Campaign Build
• Extensions Part #1: Sitelink Extensions
• Extensions Part #2: Callout, Structured Snippet, & Promotion Extensions
• Extensions Part #3: Price & Image Extensions
• Optimization Overview
• Optimizations Part #1: Demographic Optimizations
• Optimizations Part #2: Location Optimizations
• Optimizations Part #3: Keyword Optimizations & Negative Keywords
• Optimizations Part #4: Bid Strategy Optimizations

Editor (Your Right Hand Man)

• Overview & Navigation
• Bulksheets & Mass Uploading

Shopping Deep Dive

• Overview
• Merchant Center Part #1: Setup
• Merchant Center Part #2: Manual Feed Creation
• Merchant Center Part #3: Automated Feed Creation
• Merchant Center Part #4: Linking to Google Ads
• Campaign Build
• Optimization

Display Deep Dive

• Overview
• Audience Overview & Build
• Campaign Build
• Optimizations

Discovery Deep Dive

• Overview
• Campaign Build
• Optimizations

YouTube Deep Dive

• Overview
• Campaign Build
• Optimizations

Optimizing A Website For Conversions

• Website Conversion Rate Optimization Overview & Discussion